The Static Caravan Buying Co.
This build turned a new buying offer into a tracked lead system: valuation funnel first, phone and WhatsApp second, with Consent Mode and Clarity ready for a careful Google Ads soft launch.
Challenge
Before
- New buying service needed qualified valuations from search intent
- No production site built for Ads traffic
- Needed trusted tracking before scaling spend
- Primary conversion: valuation form. Secondary: WhatsApp and phone
Solution
After
- Full static site on a conversion-first layout
- Multi-step valuation funnel as the main path
- GTM + Consent Mode, Ads conversion tags, Microsoft Clarity
- Exit-intent / idle callback capture and sticky mobile CTAs
What we built
A lead machine, not a brochure
Homepage sells the offer. Valuation captures the enquiry. Supporting pages reduce friction for Google Ads visitors who need proof before they submit.
Results so far
Early soft launch
Site is live. Google Ads is in a careful soft-launch phase while conversion signal and search terms are reviewed. Clarity is watching real sessions so CVR fixes are based on behaviour, not guesswork.
We are not publishing invented ROAS. The win at this stage is a complete acquisition stack ready to learn.
Fit for Lead 92
Where this lands
Closest to Growth Partner once ads are fully managed, or Build & Handoff if the client only wanted the asset.
From £1,950 build (pay over 12 months) · From £149/mo managed on top of build · £497 setup + from £797/mo Growth Partner + ad spend (also on top of build).
Want a system like this for your offer?
Book a strategy call. We’ll map your lead flow and say which tier fits.